Part 1 · The Wordmark
Solid black background built in. Use for banner backdrops, business-card backs, signage panels that need a complete artwork file.

Solid cream background built in. Letterhead, paper menus, light-background signage.

No background fill. Dark text + red DELI. Drop on any light surface — cream, white, photographs with light tones, kraft paper.

No background fill. Cream text + red DELI. Drop on any dark surface — black, ink, dark photographs, deep red, navy.

For one-ink printing (screen print, vinyl cut, embroidery in one thread color, faxes, stamps). Pick black for light surfaces, white for dark.


Part 2 · The Mark
The standard mark. Built-in black canvas with awning stripe. Works on any surface — its own background is part of the mark. Favicon, Instagram avatar, TikTok avatar, bag stamps, cup stamps, app icon, embroidered chest patches.

Inverted color version for cream-on-cream contexts (cream packaging, cream uniforms, cream paper goods).

One-ink versions. Pick black for light surfaces, white for dark. Vinyl cut, embroidery, debossing, single-color screen print.


Colors
Ink
#000000
0/0/0/100 CMYK
0/0/0/100 CMYK
Red
#C8202A
0/100/90/10 CMYK
0/100/90/10 CMYK
Cream
#F5EDD8
4/5/18/0 CMYK
4/5/18/0 CMYK
White
#FFFFFF
0/0/0/0 CMYK
0/0/0/0 CMYK